Secret Recipe Franchise in Malaysia: Investment costs, area requirements, application process

By Spider Computech on
Secret Recipe Franchise MalaysiaSecret Recipe is uniquely positioned as the leading cakes and cafe chain in Malaysia with more than 300 outlets till date. A well known brand in bakery product, Secret Recipe started in 1997 has a made a strong presence in Malaysia, Singapore, Philippines, Indonesia, China, Thailand and Pakistan. Let's see how to open Secret Recipe franchise in Malaysia, investment cost, franchise fees, expected profit, application process and read on to know more.

Why to franchise with Secret Recipe, Malaysia

Want to be a part of the fastest growing food and beverage industry in Malaysia? Join hands with Secret recipe, the successful home-grown cafe chain in Malaysia offers a fine dining experience and a favorite destination for youngsters to hangout. With more than 40 varieties of cakes and fusion foods at moderate rates, Secret recipe outlets provides a perfect cafe experience to customers to enjoy good food, provides a fun and happening place to throw parties for various occasions such as birthdays, anniversaries, holidays and so on.

Further as a franchisee of Secret Recipe, you will be provided comprehensive training and hands-on help right from pre-opening to day-to-day operations. Also other services like R&D support, assistance with site selection, helps the local franchisees in loan applications with PNB and Credit Guarantee Corporation Malaysia Bhd. Thus starting Secret Recipe franchise is ideally a very good business opportunity in Malaysia, provided the location of the outlet is in the busy area.

Secret Recipe franchise fee, initial cost, requirements, royalty fees and expected profit

The franchise fees for Secret Recipe is 120,000 Malaysian Ringgits and the royalty fees is 5% of monthly sales. The franchise term is 5 years. Moderate investment is required to start Secret recipe franchise which is about RM600,000 – RM650,000. Having a floor area of 2000 square feet, you can start a Secret Recipe outlet. Apart from selling cakes, Secret Recipe has enlarged it's brand with a new modern vegetarian restaurant chain under the name Beyond Veggie. The Secret Recipe Beyond Veggie franchise has 17 outlets across Malaysia.


Secret Recipe franchise application process and contact details

Apart from Malaysia, Secret Recipe is looking for further expansion by means of master franchise opportunities in India, Vietnam and West Asia and invites applications for Secret franchise opportunities in India, China, Philippines, Cambodia, Thailand, Singapore, Myanmar, Brunei, Indonesia.

If you are interested and to be part of the Secret Recipe franchise Malaysia, then you need to fill the franchise application form through its official website at After reviewing your application a representative of Secret Recipe will contact you for discussion on terms and agreements followed by signing of contract, training and so on. If you have any questions, you can contact Secret Recipe by mailing them at franchise at secretrecipe dot com dot my.


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