Starting Wendy's franchise in Malaysia: Investment costs, requirements, application process

By Spider Computech on
Wendy's franchise MalaysiaIf you are looking for a best fast food franchise to own, Wendy's is an exciting franchise opportunity in Malaysia. Wendy's is an American international fast food restaurant opened in 1969 by founder Dave Thomas in Columbus, Ohio. Read further to know how to start Wendy's franchise in Malaysia, investments required, expected return on investments, franchise fees, application process and more.

Is starting Wendy's franchise is a profitable business opportunity?

Wendy's is the third biggest hamburger fast food chain in the world with more than 6600 Wendy's restaurants in North America and across the globe. Approximately 85% of Wendy's restaurants are franchised. Berjaya Group is one of the major corporate franchise player in Malaysia and Wendy's franchise in Malaysia is managed by the Berjaya Group subsidiary, Wen Berjaya Sdn Bhd. Other than Wendy's, Berjaya operates other American franchises such as Starbucks, Kenny Rogers Roasters, Borders Books Stores, Papa John's Pizza, Krispy Kreme Doughnuts and 7-Eleven. The first Wendy's restaurant in Malaysia was opened at Sunway Pyramid, Selangor. As of now there are 8 Wendy's outlets in Malaysia and they have planned to open more than 70 restaurants over the next 10 years. The support system offered to their franchise by Wendy's is one of the best. The company support in continuous monitoring in operations, marketing and promotional support, engineering and site development support, ongoing manager and crew level training. Though starting Wendy's franchise requires huge investment, however value for money is what makes Wendy's franchise more profitable.


Wendy's franchise investments, royalty fees and expected profit

As of now, single unit franchise for Wendy's is not available outside of US & Canada. So those who are interested in multi-unit opportunities either by acquisition of existing restaurants or the development of new restaurants can apply for Wendy's franchise in Malaysia. The total investment required to start Wendy's franchise will range from $2,000,000 to $3,500,000. The investments costs for Wendy's international franchise like Wendy's franchise in Malaysia, Philippines or any other region will be discussed during the initial interview as the investment costs vary according to the regional factors, building size, construction materials etc. The royalty fees is 6% of gross sales, advertisement fee is 4% of gross sales and the franchise term is 10 years which is renewable.

How to start Wendy's franchise in Malaysia: Contact details, phone and email

If you are interested in starting Wendy's franchise in Malaysia or in any other country outside the US & Canada, then you have to fill the online registration form at After reviewing your application and based on the existence of potential opportunities in your region, Wendy's Franchise Disclosure Document and franchise application will be sent to you for further proceedings.

For more information about Wendy's franchise, you can get in touch with them through the below mentioned address.

Wen Berjaya Sdn Bhd
Lot 09-23, 9th Floor (West Wing),
Berjaya Times Square,
No.1, Jalan Imbi,
55100, Kuala Lumpur,
Telephone Contact:03-2119 7272


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